SEO Strategy for Online Business
Knowledge of SEO is a must-have for those of you who will or are already involved in online business. SEO is one way to attract visitors through search engines, because the majority of internet users search for information on search engines. By understanding how SEO works, it will be easy for you to bring traffic to your website and this is very important for the online business you run. Almost 90% of website visitors come from search engines, therefore internet marketers will compete to get rankings and appear on the first page of search engines.
The following are SEO strategies for online businesses:1. Create Quality Content
Create quality content. You need to understand how search engines work. Basically search engines want to display the best content according to what users are looking for. Apart from that, search engines are now increasingly sophisticated. They can understand the article well. Create content that is relevant and interesting to read.
2. Understand keywords
Choose keywords well. Look at the keywords you are targeting, do they have a lot of competitors? Understand your target market, find out what terms they often use, what they are looking for. You can see opportunities from keywords that not many other people have targeted. Therefore, online business people who use SEO must understand the 'keywords' used by their visitors or target market.
3. Build backlinks
In SEO, one important factor is building backlinks. Backlinks are links provided by other parties to your website. If the link is clicked, visitors will be taken to the website that provides the link. Backlinks are proof that other parties consider our site important so it is worthy of being used as a reference. Search engines capture these backlink signals and use them as an important factor in ranking search results.
However, what needs to be understood from the start is that what is important is not the quantity but the quality of your backlinks. The method of searching for backlinks en masse using automatic software is very dangerous. Even though it can quickly increase the ranking of websites with backlinks on search pages, this method is also very vulnerable to being detected by Google's algorithm which can have fatal consequences, namely lower rankings in search engines (usually almost all keywords) to penalties and deindexing (if spam is carried out). mass). quite brutal). Quality banklinks are relevant, related and have high authority.
4. Mobile Friendly
This strategy is very important for SEO today, because Google itself has called on webmasters to develop Responsive Web Design. Google is starting to put a "Mobile Friendly" label under the page title on the mobile version of the search results page (SERP). This aims to provide information to users that the blog/website is mobile-friendly.
5. Share content on social media
Content that is shareable or shared and spread everywhere shows that the content is quality, content like this will get backlinks naturally, and will result in higher rankings in search engines, as well as increasing quality and popularity.
6. Access Speed
Page access speed is one of the determining factors for search engines. Apart from being responsive, of course it must also load fast, this is very important for SEO strategies. Don't forget to concentrate on the aspect of access speed.
